If you’ve ever been curious about how exactly I go about creating a ToV guideline, then this might shed some light on the whole thing.
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More often than not, a tone of voice consultant is given a project when there has already been brand awareness and communication in place. This leaves clients wondering: how do I update my brand voice when my company is rebranding? How do I navigate this transition from my existing voice(s) to my new one(s)?
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There are three core elements I try to iron out with clients when we’re developing their tone of voice. I call these the Three Ws: who they are, what they do, why they do it.
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