A case study about communicating in a crisis, and how to drive loyalty through proactive responses.
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We are living in unprecedented times, with access to a huge variety of communication tools. So we need to use them. As someone who’s worked remotely for years, this blog is about how working remotely across countries and timezones has worked for me and my clients.
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Copywriters can contribute a huge amount to video content: from full scripts to subtitles and text-on-screen phrases. This blog showcases two successful video projects that we’ve been involved in.
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If you’ve ever been curious about how exactly I go about creating a ToV guideline, then this might shed some light on the whole thing.
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More often than not, a tone of voice consultant is given a project when there has already been brand awareness and communication in place. This leaves clients wondering: how do I update my brand voice when my company is rebranding? How do I navigate this transition from my existing voice(s) to my new one(s)?
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There are three core elements I try to iron out with clients when we’re developing their tone of voice. I call these the Three Ws: who they are, what they do, why they do it.
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