Client: Class35

Brand Creation

Vert

I joined the team at Class35 on a contractual basis to develop and roll out a brand for large two fintech organisations who merged to form a new start up.

We were brought in to create the brand name, visual and verbal branding, and the UX design. I was part of the core creative team from day one, and was lead researcher behind the name ideation. The name ‘Vert’ was one of my own, developed after much research and user testing.

After the brand was developed, I was responsible for writing the website copy, to ensure the core messaging was articulated throughout the site.