Client: Headcase for OMD Ireland and Renault Ireland

I worked with Headcase to research, develop and write the copy for six, 60-second videos as part of a series of online ads for Renault Ireland.

Renault Ireland is the official car sponsor of both the Gaelic Athletic Association (GAA) and the Gaelic Players’ Association (GPA). The videos each featured a GAA player and followed a day in their lives.

Renault commissioned a 60 second montage for use on TV during the All Ireland Senior Football Championship, due to the success of the videos online.

The campaign won the Silver Award in ‘Best Use of Video’ category at the EPA Digital Media Awards 2020.

The video below is my favourite of the bunch and you can watch the rest of the series here.